Key Points
- Avatar: Fire and Ash stayed at No. 1 on the Official Film Chart for a fourth consecutive week through April 29, 2026.
- The film has now become a major home entertainment success in the U.K. after also generating $1.46 billion at the global box office.
- 28 Years Later: The Bone Temple climbed 10 places to No. 2 in its eighth week on the chart.
- Shelter made one of the biggest moves of the week, rising 26 places to No. 3 in its seventh week.
- The Super Mario Bros. Movie held at No. 4 in its 106th week on the chart.
- Send Help re-entered the top 10 at No. 5 in its fifth week.
- Wuthering Heights moved up to No. 6 in its fourth week of retail release.
- The Killer debuted at No. 7, while The Devil Wears Prada returned to the top 10 at No. 8 in anticipation of its sequel.
- Primate re-entered at No. 9 and The Housemaid completed the top 10 at No. 10.
- The chart positions reflect the U.K.’s weekly home entertainment sales chart, also known as the Official Film Chart.
London (Britain Today News) April 29, 2026 – Avatar: Fire and Ash has continued to dominate the U.K. home entertainment market, holding the No. 1 position on the Official Film Chart for a fourth consecutive week through April 29, 2026. The latest chart snapshot shows strong movement beneath the summit, with several titles rising sharply, re-entering the top 10, or making their debut as audiences continue to buy and stream a mix of franchise blockbusters, thrillers and older favourites.
Why is Avatar still number one?
For the fourth week in a row, James Cameron’s Avatar: Fire and Ash remained the title to beat on the Official Film Chart. The film is the third instalment in Cameron’s sci-fi fantasy franchise, and the report says it has generated $1.46 billion at the global box office, underlining the scale of its commercial appeal beyond the home entertainment market. Its continued hold at No. 1 suggests that demand has not faded after the theatrical run, and that the film is still drawing in viewers who want to revisit Pandora at home.
The chart performance also shows how premium franchise titles can sustain long shelf lives once they move into the consumer sales arena. That endurance matters because home entertainment charts tend to reward repeatability, fan interest and broad awareness, all of which Avatar: Fire and Ash appears to have in abundance. The film’s fourth week at the top is therefore not just a routine chart result, but a sign of deep and continuing audience reach.
How did the rest of the top three change?
The biggest challenger to Avatar: Fire and Ash this week was 28 Years Later: The Bone Temple, which surged 10 places to No. 2 in its eighth week on the chart. The sharp rise indicates renewed momentum for Sony’s sci-fi horror sequel, which has found enough traction to climb close to the top after spending several weeks lower down the rankings. A move of that scale usually reflects a renewed wave of consumer interest, often driven by visibility, franchise recognition or a broader marketing push.
At No. 3, Black Bear’s Shelter was one of the week’s standout climbers, leaping 26 spots in its seventh week. That kind of rise is significant because it suggests a title can break through to the podium well after release, especially if it gains momentum through word of mouth or strong viewer response. The result also shows that the upper reaches of the chart are not being monopolised entirely by the biggest studio franchises.
What happened to the long-running titles?
Universal’s The Super Mario Bros. Movie remained a stubbornly durable presence, holding at No. 4 in its 106th week on the chart. A title staying in the top five more than two years after release is a remarkable example of long-term consumer appeal, especially for an animated family film that continues to attract repeat viewing. Its staying power helps explain why familiar, family-friendly titles can keep competing with newer releases long after their original theatrical moment has passed.
Another stable performer was 20th Century Studios’ Send Help, which re-entered the top 10 at No. 5 in its fifth week on the chart. Re-entries often point to a fresh burst of demand, and in this case the thriller appears to have regained enough momentum to move back into prominent territory. Warner’s Wuthering Heights also climbed, moving up to No. 6 in its fourth week of retail release.
Which new entries stood out?
The week’s main new arrival was The Killer, which debuted at No. 7. The report describes it as an Asian action thriller about a disciplined assassin whose tightly controlled life begins to unravel after a job goes wrong, giving the film a clear genre identity that may help it stand out with action audiences. New entries often need a strong concept to break into the upper half of the chart, and The Killer appears to have done exactly that.
Also notable was the return of The Devil Wears Prada to the top 10, rising 26 places to No. 8. The 2006 film’s reappearance comes as anticipation grows around the sequel, with Meryl Streep and Anne Hathaway associated with the renewed attention. That result shows how a well-loved older title can benefit from sequel buzz and push back into chart relevance years after its original release.
Why did older films return?
The return of The Devil Wears Prada is one of the clearest examples this week of franchise memory driving sales. Viewers often revisit earlier entries when a sequel is on the way, and that pattern appears to be happening here as audiences re-engage with a familiar story world. In commercial terms, a sequel can function as a second marketing campaign for the original film.
Another re-entry came from Paramount’s Primate, which landed at No. 9. At No. 10, Lionsgate’s The Housemaid rounded out the chart in its 11th week, showing that some titles can remain in circulation for extended periods even after the initial release burst has passed. Together, these movements suggest a chart shaped not only by brand-new releases but also by back-catalogue strength and audience curiosity.
What does the full top 10 show?
The full top 10 for the week ending April 29, 2026, was led by Avatar: Fire and Ash, followed by 28 Years Later: The Bone Temple and Shelter. The rest of the list featured The Super Mario Bros. Movie, Send Help, Wuthering Heights, The Killer, The Devil Wears Prada, Primate and The Housemaid. This mix of films reflects a market where blockbuster franchises, horror sequels, action thrillers, literary adaptations and older favourites can all compete for visibility.
That variety is important because it shows the Official Film Chart remains a broad indicator of consumer taste rather than a single-genre contest. The week’s results suggest that audiences are still engaging with both prestige franchise cinema and accessible crowd-pleasers, while also responding to titles with sequel or reboot appeal. In other words, the chart is being shaped by both novelty and nostalgia.
How should TIMG package the story?
The cleanest editorial angle is that Avatar: Fire and Ash has extended its U.K. home entertainment dominance for a fourth week, while several rivals surged behind it. The story is strongest when it balances the No. 1 result with the notable movements from 28 Years Later: The Bone Temple, Shelter and The Devil Wears Prada. That keeps the article focused on the headline event while still capturing the wider chart picture.
