Solero ice lollies will be sold without wrappers during a trial aimed at helping cut down on single-use plastic.
Multipacks of Solero organic peach ice lollies will be sold in a recyclable cardboard box with compartments, eliminating the need for individual plastic wrappers.
The new box is made from a specially designed polyethylene-coated cardboard.
It is similar to single-use coffee cups, but with a lower plastic content at five per cent it has been approved to be widely recycled in the UK.
The lollies will be sold through online supermarket Ocado to gauge customer response.
Noel Clarke, from Unilever, said: As we head towards summer, weve listened to our customers and are working hard to rethink plastic packaging for our ice cream ranges.
If successful and the feedback from customers is positive, this innovative pack could reduce the amount of plastic we use in the future to package our ice creams.”
Helen Bird, strategic engagement manager at Wrap, which manages the UK Plastics Pact to eliminate unnecessary single-use plastic packaging by 2025, said: Were really impressed with the level of innovation and creativity that Unilever, a founding member of The UK Plastics Pact, has shown in developing this new pack.