The public are being told to prepare for the event of a no-deal Brexit with less than three months to go.
Britain is due to leave the EU in March but Theresa May is still fighting an uphill battle to get her agreed Brexit deal passed by MPs.
The meaningful vote on her deal will be held during the week beginning January 14, but sensing the likely outcome that it wont satisfy the majority of the House of Commons, the Government has launched a no-deal publicity drive.
Radio and social media will be used to raise awareness of what life will be like if the Prime Ministers withdrawal agreement is rejected and Britain leaves the EU without a deal.
Whitehall departments and the health regulator will start publishing guidance so people can get ready for a choatic split from Europe, the Brexit Secretary said.
The guidance will involve how medicines, medical devices and clinical trials will run after a no-deal Brexit.
In addition the Department for Transport will outline the new passport rules for people travelling to Europe after no-deal.
Steve Barclay said that no deal will be far more likely if MPs reject the Prime Ministers agreement.
The pace and intensity of the work we are doing reflects the potential scale of this disruption to people and businesses across the UK that a no-deal scenario could bring, he wrote in the Daily Express.
The Home Office will next week be publicising guidance on new passport rules for people travelling to many European countries.
These rules would mean some people have to renew their passport earlier than planned.
Advice is already available online and next week the Home Office will further publicise how to renew a passport as easily as possible.
The Department for Transport is sharing guidance on how we will ensure people can continue to travel to the EU in the event of no deal, and today the medicines regulator has updated guidance to ensure regulatory processes for medicines, medical devices and clinical trials are fit for purpose.
And, on Tuesday, we will start a new phase in our public information campaign, using radio and social media to further raise awareness.