Lets face it, everyone loves a bargain.
But not everyone might love one as much as this bunch of manic shoppers, who were filmed battling to get at goods in the reduced aisle just seconds after they were placed down.
The video, which was taken by Marcus Steel, shows Asda shoppers scrabbling for the items despite half still being in crates.
The clip, which was uploaded last Wednesday, shows Asda workers in Toryglen, Glasgow, filling up the shelves with eight crates of reduced goodies.
One of the workers can be seen speaking to people, who are swarmed around her, possibly asking them for patientice as she fills up the shelves.
Once she finishes, the stampede of shoppers can be seen gathering round the shelf, with everyone trying to grab a bargain.
Marcus can be heard laughing at this point saying: Brilliant.
The reduction section in supermarkets have comically been named the whoopsie aisles referencing how Asda have the phrase whoops on their reduced stickers.