In 2016 and 2017, in fact, Apple offered only gift cards with various purchases. There was a $25 gift card when you bought an Apple Watch Series 1, for example, and a $100 gift card with select iPads.
Will this year be different? We'll find out on Friday, Nov. 23, which kicks off Apple's four-day shopping event. As always, Apple is keeping mum about the specifics. It might be gift cards again, or perhaps Apple will try to jump-start declining iPhone sales with some actual discounts.
Right now, Apple has set some deals live on its Australia store and it looks like our suspicions were correct: it's all gift cards. It appears Apple is offering the following amounts for each purchase. Note that all of this is pure conjecture based on the Australian models available and the gift card amounts listed on that site. When the sale goes live tonight in the US, we will update this post.
Either way, you might be able to do better at one of Apple's retail partners. Here are all the Black Friday deals on Apple products we're tracking now:
Read more: CNET's complete guide to Black Friday 2018
Read more: CNET's Holiday Gift Guide 2018
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Apple iPhone XS
Holiday Gift Guide 2018