Ben and Jerrys wants to launch CBD infused ice cream, in hopes of jumping on the cannabis oil trend.
The ice cream company shared a photo of a mock-up of what could be a new ice cream tub some time in the future to their Instagram, writing: Trend alert! CBD-infused ice cream is (maybe, hopefully) coming to a freezer near you!
And, unsurprisingly, people went pretty wild for the idea.
One person commented: Thank. You. For normalizing. Hemp and cannabis. The work you guys do is SO much more than just ice cream.
Another said: This is why you guys are the best ice cream company out there.
Someone else added: Ben and Jerrys continuing to be the ice cream we didnt know we needed.
Of course, Ben & Jerrys is an American brand and currently the FDS prohibits adding CBD to food and beverages – but they recently had a hearing on the legalisation of CBD-infused foods, and Ben & Jerrys submitted a comment to them supporting legalisation.
The brand is hoping that eventually, CBD-infused ice cream is something theyll actually be able to roll out.
Ben & Jerrys CEO Matthew McCarthy said: Were doing this for our fans.
Weve listened and brought them everything from Non-Dairy indulgences to on-the-go portions with our Pint Slices. We aspire to love our fans more than they love us and we want to give them what theyre looking for in a Ben & Jerrys way.
On their website, the brand added: Just chasing a trend isnt quite enough for us. We want to use sustainably-sourced CBD from our home state of Vermont.
After all, values-led sourcing is an important part of our process when we churn up new ice cream innovations.
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