Remember the time Greggs put a sausage roll in the Christmas manger?
It was both iconic and highly controversial.
So for this festive marketing season, theyve gone and reversed one of their shop signs so the good people of Newcastle can take a nice selfie.
Oh, and theyve also landed themselves some free ad space on a famous Christmas window display across the road, where the brightly lit logo appears the right way round.
The Greggs on Northumberland Street is opposite Fenwick department store, which creates a hugely popular window display every Christmas.
The festive window was unveiled on Friday evening and each year thousands of families queue up to see the displays.
Shoppers thought the idea was great.
Jennifer Cornell, 38, from Blyth, Northumberland, who won a competition to eat the first Greggs Festive Bake of the season, said: Its great marketing.
As well as Fenwicks, Greggs is an icon of the North.
Craig Wood, from Fenham, Newcastle, said: Its a cracking idea.
Its forward thinking for them, so people can catch the reflection.
A Greggs spokeswoman said: Our Newcastle customers might do a double take when looking at our Northumberland Street shop sign today.
It might not be obvious why weve reversed our logo at first, but on reflection eagle-eyed fans might spot it when they look in the window across the street!
Carl Milton, store director at Fenwick Newcastle did not mind the guerrilla marketing tactics.
He said: Both Fenwick Newcastle and Greggs are synonymous with the region so we see this as a compliment for Greggs to want to be involved with our annual Christmas window reveal.
Every year Fenwick Newcastles Christmas window creates a huge buzz and given that Greggs is in such close proximity to our Northumberland Street display, its logo is often seen in pictures on the reveal night as everyone takes the first shots of whats behind the curtain.
Were looking forward to seeing all of the conversations on social media tonight with both our magical display and Greggs fantastic stunt!